BLACKMORES, pioneer in natural health, is proud to announce its recognition as a Platinum brand in the prestigious Trusted Brands 2024 Awards. This accolade, voted by Malaysian consumers, reaffirms Blackmores’ unwavering commitment to providing high-quality supplements and its position as a most trusted name in health and wellness.
Founded in Australia in 1932 by Maurice Blackmores, the brand has become a global leader in natural health products dedicated to enhancing the holistic well-being of consumers around the world. Since establishing a presence in Malaysia in 1973, BLACKMORES has remained committed to its founding principles of naturopathy, offering a wide range of high-quality supplements that cater to the diverse needs of local consumers. Over more than 90 years, Blackmores has built a legacy of trust, innovation, and excellence by harnessing the healing power of nature.
This year marks BLACKMORES’ 10th awardment of the Platinum award for Trusted Brands in the country – underscoring the trust that Malaysians place in BLACKMORES. Based on rigorous criteria, including quality, value, innovation, and social responsibility, this recognition is a testament to the brand’s dedication to excellence, reaffirming the household name as a valued and reliable choice among Malaysian consumers.
“At BLACKMORES, quality is paramount across our products and services. Being awarded our tenth recognition as a Platinum award-winning brand this year, we are extremely proud that our dedication to excellence has continued to be recognized. It is an honor to remain a leading choice among Malaysians for their holistic health,” said Mr Kumaran Chandrasergaran, Country Manager of BLACKMORES Malaysia and Singapore.
The award’s credibility is rooted in independently surveying over 8000 consumers in key Asian markets. Participants begin by rating brands based on six major attributes including trustworthiness, quality, value, customer understanding, innovation and social responsibility. Multiplying votes with average attribute scores then determined the final rankings, ensuring objective and statistically accurate results.
BLACKMORES’ success is built on an unwavering commitment to quality. Each product reflects the brand’s evidence-based practices in determining optimum dosage in each supplement. Undergoing over 30 rigorous quality tests and checks, BLACKMORES upholds the highest standards of safety and efficacy to ensure each supplement consistently meets customer expectations as well as regulatory standards.
Looking ahead, Blackmores remains at the forefront of natural health innovation. Through its Blackmores Institute, the company continues to invest in research and development, creating new products based on the latest scientific findings to fulfill the ever evolving needs of consumers.
