Maximum Effort: Deadpool Will Save The MCU

Deadpool and Wolverine

Loading

Deadpool is back on the big screen, and the teaser is here to announce it!

As Deadpool says in the ‘Deadpool & Wolverine’ teaser, he is here to save the cinematic universe, claiming himself as the messiah. A Marvel Jesus, if you will. But how exactly will he do that? Let’s find out.

To Save The MCU From What?

Deadpool and Wolverine and Korg
Deadpool is officially in Disney and the MCU

From Disney, essentially. Disney owns the Marvel Cinematic Universe. And since the pandemic, Disney has made multiple dangerous business decisions.

Because of the pandemic, Disney believes streaming services are the future of cinema. While it is true at a certain point, Disney has been recklessly invested in its own streaming service, Disney+.

Disney+ releases multiple shows in a year, with the cost of millions of dollars per episode. Series were done without a show bible and showrunners. But the most concerning business strategy by the company is releasing their movies on Disney+, in less than three months after their theatrical release. When this happens, the audience will think it is better for them to wait a couple months rather than to spend tickets and watch ‘em in theaters. 

Relying solely on its streaming service with oversaturating content will cause Disney to lose time for marketing, overwhelm the subscribers, and lose profit in the theaters.

What Deadpool Teaches Us About Business

Deadpool and Wolverine
Merc with a mouth… and money

Deadpool is a recognizable brand. Before his solo movie in 2016, Deadpool was already popular in the comics, merchandise, and video games. So, any content from Deadpool, movie or series, is wanted by the fans. Not to mention, Ryan Reynolds already has tons of fans. The audience is already strongly established.

Deadpool and Wolverine
Deadpool in his video game

However in Disney+, they are making content for characters that the fans barely know. Moon Knight, Ms Marvel, She-Hulk, and Echo. Most people don’t recognize these brands. Without compelling stories and perfect marketing, people won’t get excited to see them on screen.

The only director whom I believe can turn a bunch of D-list characters into masterpieces is James Gunn. Just look at how he turns a bunch of comic book nobodies into iconic characters, like Guardians of the Galaxy and Peacemaker.

Deadpool and Wolverine
Deadpool, Wolverine, AND the TVA? Yup, fans want this

And that brings us to the next business strategy – marketing. As soon as Disney bought the 20th Century Studios which includes the rights to X-Men characters like Deadpool, the marketing began.

Deadpool 3 announcement videos featuring Ryan Reynolds and Hugh Jackman, a reaction video with Deadpool and Korg, and that funny skit about Deadpool apologizing to David Beckham. Fans wait with excitement!

Deadpool and Wolverine
“Sure, Ryan”
Deadpool and Wolverine and Beckham?
Deadpool and Beckham

In Disney+ however, it releases about five to eight content per year! With so many series and movies to be released per year, Disney will only have less than a couple of months to market their content. And it is not enough to hook the audience.

Maximum Effort?

Maximum effort. All time. Always. 

Maximum effort, indeed. Disney can learn valuable lessons from Deadpool. It needs to focus on the established fandom, unyielding marketing strategy, quality than quantity, and most important of all, the story.

Yeah, yeah, yeah. Arts and writings are important in making content. But at the end of the day, it’s all about money. If Disney wishes to keep its throne in the entertainment industry, it has to focus on effective business strategies. 

Author

  • Muzhameer Putra

    Student by day, writer by night. If it's cinematic, I'll get it right. I'm a big fan of superheroes, cinemas, science, and history. But most of all, I just love good stories.

6 thoughts on “Maximum Effort: Deadpool Will Save The MCU

  1. You could certainly see your skills within the paintings you write. The world hopes for even more passionate writers such as you who aren’t afraid to mention how they believe. Always follow your heart.

  2. whoah this blog is wonderful i love reading your articles. Keep up the good work! You know, lots of people are searching around for this info, you can help them greatly.

  3. Excellent blog here! Also your website loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol

  4. Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips for newbie blog writers? I’d really appreciate it.

  5. Wow! Thank you! I constantly wanted to write on my website something like that. Can I include a portion of your post to my blog?

Leave a Reply

Your email address will not be published. Required fields are marked *