Kuala Lumpur, 17 April 2025 – Samsung Malaysia Electronics has just launched its 2025 Bespoke AI home appliances, designed to make daily life simpler and smarter. The new lineup includes the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Laundry Top Load, and Bespoke AI Jet Ultra—all packed with clever features that adapt to your habits, save energy, and fit perfectly into a connected lifestyle.
Charles Kim, President of Samsung Malaysia Electronics, shared, “At Samsung, we aim to make everyday living easier through meaningful AI innovation. With our Bespoke AI appliances, we are bringing advanced AI Home to more households, offering intelligent solutions that redefine modern living. Powered by seamless SmartThings connectivity, trusted Knox Security, and natural voice interaction through Bixby, we are transforming how consumers interact with and manage their home appliances.”
Some of the appliances come with built-in screens and voice control, so you can stay in command of your home no matter where you are. Or, you can use Samsung SmartThings to control them.
A Fridge That Thinks for You: Bespoke AI Side-by-Side Refrigerator
The 2025 Bespoke AI Side-by-Side Refrigerator (594L) now sports a sleek design and a 9-inch LCD AI Home screen. This smart display lets you control all your Samsung devices with voice commands through Bixby. It even supports Multi-Device Experience (MDE), so you can take calls, play music on Spotify, watch videos on YouTube, or get recipe suggestions via SmartThings Food Management.
Plus, you can keep an eye on your groceries in real time. It monitors your food expiration date (provided that you record it beforehand). It helps a lot to plan your next grocery shopping trip.
One standout feature is the Auto Open Door, which senses when your hands are full and opens with just a light touch or a quick voice command. For energy savings, the AI Energy Mode in SmartThings can cut power use by up to 10% by adjusting compressor speed and defrost cycles based on real-time conditions. With a built-in UV deodoriser, the food in your fridge also stays fresher for longer.
Laundry Made Effortless: Bespoke AI Laundry Top Load
The new Bespoke AI Top-Load Washer (from 13kg to 21kg models) takes the hassle out of laundry day with three smart features: AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+). AI Wash detects fabric types and load weight, tweaking water levels and wash times for the best results. Meanwhile, AI Energy Mode can slash energy use by up to 20% on select cycles, and VRT+ keeps noise and vibrations to a minimum.
This washer also adopts Ecobubble technology (which produces much finer bubbles for better penetration into clothes). It cleans faster, uses less water, and is gentler on clothes. With SmartThings, you can monitor and control your laundry remotely. Plus, the Digital Inverter Motor comes with a 20-year warranty for peace of mind.
Powerful Cleaning with a Brain: Bespoke AI Jet Ultra
Meet Samsung’s most powerful cordless stick vacuum, the Bespoke AI Jet Ultra. With 400W suction, it handles even the toughest messes effortlessly. The Hexalet Motor ensures up to 100 minutes of runtime (in Min mode), which is perfect for cleaning the whole house in one go.
The upgraded AI Cleaning Mode 2.0 automatically adjusts performance based on brush load and air pressure, saving battery while maintaining top-notch cleaning. Its Multi-layered Filtration System captures 99.999% of fine dust, and with SmartThings, you can check its status remotely.
Security You Can Trust
Easy access to the devices in your home means an extra risk to the security. If you watched the movie, Megan, this would be a perfect example.
Jokes aside, all new appliances come with Samsung Knox, offering multi-layered security to keep your data safe. Knox Vault stores sensitive info like passwords securely, and Post-Quantum Cryptography (PQC) adds extra protection against future threats. SmartThings Home Care also monitors your appliances and alerts you if something needs attention, with remote support available if needed.
To explore the 2025 Bespoke AI Home Appliances, you can visit Samsung’s main page through this link: https://www.samsung.com/my/home-appliances/bespoke-home
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.
SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD [Company No. 200301026766(629186-D)]
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Jane Goh, MSL Group Malaysia
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Muzhameer Putra