KUALA LUMPUR, 20 May 2025 — Samsung Malaysia Electronics today launched its 2025 AI TV and premium soundbar lineup, setting a new standard for immersive entertainment and connected living. Powered by the advanced Samsung Vision AI platform, the new range offers hyper-personalised, intuitive experiences — redefining the TV as more than just a screen, but as a true smart companion in the home.
“Samsung has always innovated with purpose. With Vision AI, we’re ushering in a new era of intelligent screens that learn, adapt, and seamlessly integrate into daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences — all from the comfort of your home.”
Introducing Vision AI: Samsung’s Most Intelligent TV Platform to Date
At the core of Samsung’s 2025 TV portfolio is Vision AI, the brand’s most advanced platform yet. Equipped with deep learning capabilities, Vision AI enables the screen to sense its environment, understand content and user behaviour, and respond with contextual actions in real time.
From gesture recognition to Generative Wallpaper, which transforms your screen into a personalised art canvas, Vision AI enhances both functionality and design. With Universal Gesture powered by the Galaxy Watch7, you can navigate your TV without a remote. Shake your wrist to activate pointing mode, pinch to select, make a fist to go back, or rotate the bezel to scroll — all with simple, intuitive movements. Whether relaxing or multitasking, the TV observes, processes, and responds — adjusting brightness to match ambient lighting, reading facial expressions for emotional nuance, and offering seamless control in every moment.
Neo QLED 8K: Intelligent Performance Redefined
Leading Samsung’s 2025 lineup is the Neo QLED 8K, headlined by the QN990F. Powered by the NQ8 AI Gen3 processor — Samsung’s most advanced to date — it features 768 neural networks and enhanced on-device AI to analyse and optimise video and audio in real time. This delivers exceptional detail, clarity, and immersion in every scene, whether watching native 8K content or upscaled sources.
AI-powered features such as 8K AI Upscaling Pro, AI Motion Enhancer Pro, and Real Depth Enhancer Pro ensure sharp visuals, smooth motion, and three-dimensional realism. The TV also boasts a premium Infinity Air Design with an ultra-slim 13.1mm profile and floating stand. Intelligent modes like AI Customisation Mode, AI Auto Game Mode, and AI Energy Mode further personalise the experience while maximising performance and efficiency.
Vision AI Expands Across Neo QLED 4K, OLED, and QLED TVs
Samsung is bringing the power of Vision AI to more households through its broader Neo QLED 4K, OLED, and QLED lineups. The Neo QLED 4K QN90F, powered by the NQ4 AI Gen2 processor, delivers ultra-precise contrast via Quantum Matrix Technology and Pantone-validated colour accuracy, available in sizes from 65″ to 98″. The OLED range includes the S95F, featuring a glare-free OLED panel with 2,000 nits peak brightness and a 165Hz refresh rate, while the S90F offers Motion Xcelerator 144Hz for fluid motion and immersive viewing. The 2025 QLED series combines vibrant colour, rich contrast, and personalised smart features — all enhanced by Vision AI — at a more accessible price point for everyday homes.
The Frame Pro 2025: Where Art Meets Innovation
The new Frame Pro blends artistic elegance with cutting-edge display technology. Featuring Neo QLED Mini LED and powered by the NQ4 AI Gen3 processor, it delivers deeper contrast, brighter highlights, and intelligent upscaling. The Wireless One Connect Box now includes an omnidirectional wireless solution, allowing devices to be connected from any direction — even up to 10 metres away — for a clean, minimalist setup that complements its art-inspired design.
With a dynamic refresh rate that adapts to content type, The Frame Pro optimises energy usage whether displaying static artwork or fast-moving scenes. Enhanced with Neo QLED technology and powered by the NQ4 AI Gen3 processor, it offers rich contrast and intelligent upscaling — all in a design that resembles a real frame.
Paired with the expanded Samsung Art Store, which now features over 3,000 curated pieces from global icons like MoMA, Magritte, and Basquiat, The Frame Pro transforms your TV into a bespoke gallery. Users can also enjoy 30 refreshed artworks monthly through Art Store Streams, plus access to over 70 complimentary ambient content pieces throughout the year — now available across The Frame, MICRO LED, Neo QLED, and QLED models.
Q-Series Premium Soundbars
The 2025 Q-Series soundbar lineup — including the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F — delivers cinematic audio with Wireless Dolby Atmos and Q-Symphony, which synchronises your TV and soundbar for rich, multidimensional surround sound. With AI-driven sound optimisation and seamless TV pairing, Samsung soundbars remain the benchmark for immersive audio.
This year’s updates include a 50% smaller subwoofer for greater placement flexibility — without compromising deep, powerful bass. The HW-QS700F introduces Convertible Fit with a built-in gyro sensor that detects whether it’s mounted on a wall or placed on a tabletop, adjusting output accordingly. Its speakers also adapt between front- and up-firing channels for consistent Dolby Atmos quality. Combined with SpaceFit Sound Pro, which calibrates audio to your room’s acoustics, the Q-Series ensures optimised performance in any environment.
Vision AI+ SmartThings: Simplifying Smart Living
Samsung TVs now serve as control hubs for smart homes. Powered by the updated Tizen OS Home, users benefit from tailored profiles, intuitive navigation, and secure connectivity through Samsung Knox Vault. Plus, with seven years of complimentary OS upgrades, your TV remains smart and future-ready.
With SmartThings integration, Vision AI-enabled TVs act as smart hubs, connecting to compatible devices — including those using Matter and HCA protocols. The new 3D Map View provides a visual layout of your connected home at a glance, while real-time alerts keep you informed. Smart features like Home Insights deliver household updates and safety notifications, and Pet and Family Care adjusts settings for added comfort — such as dimming the lights when your child falls asleep. It’s intelligent living, made effortless.
Pre-Order Now and Enjoy Exclusive Rewards
Pre-order from 13 May to 1 June 2025 and elevate your home with Samsung Vision AI. Receive a premium soundbar (worth up to RM6,499) with pre-orders of selected Samsung AI TVs or a Customisable Bezel (worth up to RM899) with pre-orders of selected The Frame models — the perfect blend of performance and style.
If you’ve secured a Samsung Reservation+ voucher (RM100) during the registration of interest period, redeem it now for up to RM800 in additional savings. Better yet, it can be combined with the pre-order deal — making this the ultimate upgrade opportunity.
How to Pre-Order:
- Visit the Samsung Online Store or participating retail outlets nationwide.
- Select your 2025 AI TV model.
- Apply your SR+ voucher (if applicable) and proceed to checkout.
- Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025.
Experience the Future at the Samsung 2025 AI TV Roadshow
Be among the first to witness the future of smart entertainment at the Samsung 2025 AI TV Roadshow, taking place from 21 to 25 May 2025 at 1 Utama Shopping Centre (Lower Ground Oval Concourse).
Get hands-on with Samsung’s cutting-edge AI TVs and soundbars, explore Vision AI in action, and enjoy exclusive on-ground promotions, interactive sessions, and personalised consultations to help you find the perfect screen for your lifestyle.
Don’t miss this opportunity to transform your entertainment setup — visit us and discover how smarter viewing begins with Samsung.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, while delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, visit the Samsung Newsroom at http://news.samsung.com.
SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD [Company No. 200301026766(629186-D)]
For media enquiries, please contact:
Ashley Teoh
MSL Group Malaysia
ashley.teoh@mslgroup.com / (+601) 2772 4843
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